Web Marketing Portfolio

My web site portfolio runs the gambit ... from the high-tech industry to fitness ... from for-profit businesses to large non-profits. But all the web sites have several things in common. They're user friendly, easy to read, and get visitors to take action! The following are a selection of the web site projects I've managed.

Note that all links open in a new window. Wouldn't want to lose you to a different web site, now would I?

ARISE Child and Family Service, Inc., Syracuse, NY
Launched in July 2006, this web site is making quite a stir and has been featured on local radio shows and in newspaper articles. This is an accessible web site - built to design standards and usable by visitors of all abilities. The project was particularly challenging in that ARISE is a complex, multi-faceted organization, yet their service descriptions need to be easily understood by anyone. The site's architecture is simple, the layout is open and inviting, and the design is colorful. Several "add on" services, most notably in the Advocacy Action Center, give the web site a level of functionality that ARISE never experienced in the past. Want to see it first hand? Visit the ARISE web site.

On-Go, Inc., Rockville, MD
This web site is a wholesale revamp of On-Go's original site, which provided a superb technical description of the company's products. The problem with the original site was that no one could understand what the company actually offered. This was a challenging project because On-Go's products have multiple vertical marketing channels and quite a bit of horizontal latitude within each vertical channel. The new site presents highly technical information in a way that makes it easy for "decision-makers" to see just what it is they're getting for their money. Interested in learning more about On-Go's cutting edge (and patented!) technology? Visit the On-Go web site.

Greater Southwest Development Corp., Chicago, IL
This web site was built entirely from scratch and includes a slide show and interactive calendar. As an active community development corporation, GSDC (the client) has multiple simultaneous ventures, a broad line of services, and a lot of irons in the fire - every one of them important. The site began attracting responses almost as soon as it was launched (see customer testimonials). No small feat considering the limited marketing and outreach done at the time. Take a few minutes to visit this site. You'll enjoy its warmth - it's as if it throws open the front door and invites visitors in! Visit the Greater Southwest Development Corporation web site.

Hart Body, Philadelphia, PA
The fitness industry (AKA the weight loss industry, depending on who you talk to) is an exceptionally competitive arena. Ask anyone who's in it and they'll give you the lowdown. This project was a wholesale revamp of Hart Body's site, with the goal of creating a lively, entertaining experience for visitors. It is a multi-faceted site in that Hart Body not only provides fitness/nutrition services, it has a rocking business going selling original e-books! The site actually has two sub-sites (one for each of two e-books) that each have a different color scheme but convey a consistent business image. Want to learn how to eat better and exercise more effectively? Visit the Hart Body web site.

CRC Designs, Phoenix, AZ
CRC Designs' web site project was a complete revamp of the original site. This is a funky, creative design firm that needed to bring across the message loud and clear that it's more than capable of thinking outside the box. The graphic design for the site was handled by CRC Designs, while architecture and content was created by Calibyr. A thriving business with lots of talent, you may wish to consider getting in on the best kept graphic design secret in Phoenix - CRC Designs! Want to learn more? Visit the CRC Designs web site.

Home Income Digest, LLC, Columbus, OH
This little gem of a business had a web site up but wasn't getting a lot of results. After a revamp of the content and architecture, their message comes through loud and clear - and is much more compelling for visitors. The site is now interesting, inviting, and contains many "calls to action." (Check out client testimonials for specifics). Interested in seeing how often it's possible to incorporate a call to action and a credibility builder on each page? Visit the Home Income Digest web site.

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